Notes on running property media
Practical pieces on production, standards and delivery — written for the people who run the operation.
CRM for Real Estate Photographers: What It Should Track
What a CRM for real estate photographers should track: client briefs, orders by property address, delivery, payment and the handoff to the brokerage's CRM.
10 min de leitura
Floor Plans for Real Estate Listings: A Brokerage Guide
Floor plans for real estate listings: which type to use, service or software, how accurate it must be, what to include and how plan files fit the pipeline.
10 min de leitura
MLS Listing Photo Requirements and Your Brokerage Standard
How to read your MLS's listing photo requirements and build a brokerage standard on top: rooms, photo count, framing, files and the brief that enforces it.
10 min de leitura
Photo Requirements for Listing Sites: A Brokerage Guide
How to publish listing photos that pass on every listing site: one master set, the strictest rule as default, rejection triage and the cover photo choice.
11 min de leitura
Real Estate Photo Delivery Software: What to Look For
What real estate photo delivery software should do, how it differs from links and shared drives, and how delivery ties into approval, billing and your CRM.
11 min de leitura
Real Estate Photography Business Software: A Guide
The software a real estate photography business needs beyond editing: booking, briefs, delivery, approval, payment and the handoff to each client's CRM.
10 min de leitura
Real Estate Photography Management Software: A Guide
What real estate photography management software does for a multi-office brokerage: briefs, delivery, billing, archive and CRM in one media pipeline.
10 min de leitura
Real Estate Photography Scheduling Software: A Guide
What real estate photography scheduling software should capture in each booking, how it beats a generic calendar and how it ties into delivery and the CRM.
10 min de leitura
Real Estate Video Production: A Workflow for Brokerages
A real estate video production workflow for brokerages: formats, briefs, outsourcing the editing and how listing videos move from shoot to publication.
10 min de leitura
Virtual Staging for Real Estate Photos: A Brokerage Guide
How brokerages should handle virtual staging in listing photos: AI or a staging company, how cost is set, why to disclose it and how to manage versions.
10 min de leitura
Best Lenses for Real Estate Photography
Which focal length to use in real estate photography: the 16–24mm range, what changes between sensor sizes and how to keep walls straight in the photo.
10 min de leitura
How Real Estate Photographers Avoid Late Payments
Three safeguards that secure payment for a real estate shoot: watermarked previews, a usage license tied to payment and automatic release of final files.
9 min de leitura
How Real Estate Photographers Land Recurring Clients
How to move from one-off jobs to recurring contracts with brokerages: who to approach first, what to propose and how to price your work by volume.
12 min de leitura
How to Bring a Brokerage Network to One Media Standard
Standardizing a network's media is not a decision, it is a rollout. How to bring offices on in waves, what to measure in the pilot and where it gets stuck.
10 min de leitura
How to Choose a Real Estate Photographer: A Practical Guide
The five criteria that decide which real estate photographer to hire: portfolio, gear, turnaround time, editing judgment and availability in your area.
11 min de leitura
How to Deliver Photos to Real Estate Clients
How to curate, optimize, name and present a real estate shoot so the client can publish the same day, with no rework and no lost files along the way.
9 min de leitura
How to Manage Real Estate Photo and Video Production
What a brokerage's media pipeline is, where it gets stuck, when a spreadsheet stops being enough and what changes with a dedicated management platform.
10 min de leitura
How to Organize a Real Estate Photographer's Schedule
A method for organizing shoots, travel and editing with fixed blocks, a model week and the rules that keep delivery within one business day.
13 min de leituraHow to Photograph a Property With Your Phone: A Guide
Height, angle, the ultra-wide lens and HDR for phone photos of a property that hold up — and where the limit of what a phone can really do begins.
9 min de leituraHow to Shoot Interiors Against Window Light
Why windows blow out, how bracketing or flambient fixes it, and a step-by-step guide to balancing a dark room against a very bright window.
10 min de leituraReal Estate Photography Gear: The Basic Kit
Which camera, lens, tripod and lighting you need to start in real estate photography, and the buying mistakes that cost the most when you are starting out.
10 min de leitura
What Is the Flambient Technique in Real Estate Photos?
How to use the flambient technique to get true-to-life color, remove color casts and recover blown-out windows in real estate interior photography.
11 min de leitura
Listing Photos: Which File to Use on Each Channel
Which version of a shoot goes to each channel, how many pixels print materials need, how photos get into your CRM and how long the files stay available.
13 min de leitura
Why a 3D Virtual Tour Qualifies Your Showings
A 3D virtual tour filters unqualified leads out of the real estate funnel: what it includes, what it returns and why it does not cut your sales.
9 min de leitura