Notes on running property media

Practical pieces on production, standards and delivery — written for the people who run the operation.

How to Bring a Brokerage Network to One Media Standard

Standardizing a network's media is not a decision, it is a rollout. How to bring offices on in waves, what to measure in the pilot and where it gets stuck.

10 min de leitura

How to Choose a Real Estate Photographer: A Practical Guide

The five criteria that decide which real estate photographer to hire: portfolio, gear, turnaround time, editing judgment and availability in your area.

11 min de leitura

How to Manage Real Estate Photo and Video Production

What a brokerage's media pipeline is, where it gets stuck, when a spreadsheet stops being enough and what changes with a dedicated management platform.

10 min de leitura

Listing Photos: Which File to Use on Each Channel

Which version of a shoot goes to each channel, how many pixels print materials need, how photos get into your CRM and how long the files stay available.

13 min de leitura